How to Measure Anything, 2e - Signed by the Author
This book illustrates simple hands-on yet intuitively easy applications of advanced statistical techniques to reveal the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that until now you may have considered "immeasurable," including technology ROI, organizational flexibility, customer satisfaction, and technology risk. Hubbard explains examples that will get you to attempt measurements—even when it seems impossible—and provide you the tools steps to measure anything, especially uncertainty and risk.
You'll learn how any problem, no matter how difficult or uncertain, can be measured through the Applied Information Economics methods. This is a book you'll refer to again and again—beyond measure.